Analysis On Line. Through the viewpoint of sharing, through the viewpoint of distinction

Analysis On Line. Through the viewpoint of sharing, through the viewpoint of distinction

Dating Big Data: OkCupid’s OkTrends

Rosamond, Emily . 2016. ‘Dating Big Information: OkCupid’s OkTrends’. In: Love’s Archive. Arts University Bournemouth, Great Britain 14-15 March 2016. Conference or Workshop Item

Abstract or Description

Certainly, online dating services have actually profoundly changed lives that are personal. Every so often, they will have accelerated serendipity, joining together two different people that will fall in love. More ubiquitously (and much more mundanely), they will have subtly changed users’ means of flirting, understanding by themselves as “datable” subjects, speculating on future families, or thinking through just what a relationship could possibly be. Yet, as exemplars of a gathering point between intimate, personal everyday lives as well as the algorithmic look of big information analytics, these platforms additionally talk to a rearrangement that is profound the relations between personal everyday lives and privatized passions. Just how can one best articulate this shift?

Philosophical responses to dating that is online ranged from Alain Badiou’s sweeping dismissal, to Michel Feher’s (much more nuanced) account of dating platforms as exceptional of neoliberal sociality. For Badiou, online dating sites make shopping lists away from love. Finding potential lovers based on shared passions does not take into account love as a meeting, which starts to build a full world of Two – a world lived through the viewpoint of huge difference. For Feher, having said that, sharing (therefore difficult for Badiou) is exactly the paradigm of neoliberal sociality. Both finance that is derivative online platforms privilege sharing (of content, danger, passions, non-rival products, investment and feeling). Hence, Feher argues, internet dating platforms articulate a simple social concern: to be able to have relationship, exactly what should be provided? Can it be a provided dedication, emotions, values, passions?

Through the viewpoint of sharing, through the viewpoint of huge huge huge difference: can Badiou and Feher’s geometries of online dating sites be turned toward that 3rd partner, that quiet, data-analytic witness that watches when two potential online lovers flirt? To explore this concern, we examine OkCupid’s OkTrends, a weblog helping to make light of styles into the dating site’s information analytics. OkCupid, established by Christian Rudder and a host of other information boffins, trades in individual information as opposed to registration revenue. The OkTrends weblog reflects these analytics back into visitors, checking out results of the research on closeness and partnership. (as an example, one entry analyses “Race and Attraction, 2009-2014.”) This web site not just provides a location for folks to come quickly to know the way their behaviour that is own might shared by other daters; it will act as a meta-site by which users can figure out how to fall in deep love with big data: to navigate its viewpoint of huge difference from single peoples life; to open yourself and share in its insights and knowledge. Sharing, in this context, becomes not just a social condition, but in addition a brand new kind of coupling between individual and analytic witnesses in love situations.

Item Type:

Conference or Workshop Item (Paper)

Keyword Phrases:

Internet dating, Information analytics, OkCupid, OkTrends

Divisions, Centres and Research Models:


Event Location:

Arts University Bournemouth, Great Britain

Date range:

14-15 March 2016

Item ID:

Date Deposited:

16 Jan 2019 16:06

Last Modified:

29 Apr 2020 17:05


Copyright 2018 Goldsmiths, University of London.


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